Xplor UK & Ireland is hosting a special event at The British Library Conference Centre on Tuesday, 22 November 2011, entitled Enough helicopters already... putting the microscope on cross-media customer communications! 

Following on the successful event in June, Customer communication strategies for tomorrow's business, this event will take a practical, focussed look at implementation of cross-media customer communications in the enterprise. With a keynote address, a panel debate from leading subject matter experts, and interactive task assignments, you will gain insight and realistic thinking from this group of industry colleagues.

The agenda for the 22 November follows:

* Marc Michaels, Director of Direct Marketing and Evaluation at the COI explores the use of the full range of the marketing mix to effect a community-wide behaviour change. This will be illustrated by the Change 4 Life campaign which included advertising, direct marketing, social media, and partnerships and techniques such as segmentation, individualisation, and CRM to provoke action and create a societal movement.

** Following the keynote Stewart Rogers, Director of Marketing Communications, Crawford Technologies, will moderate a debate panel on integration and implementation of cross-media communications. Panellists include Marc Michaels, Director of Direct Marketing and Evaluation, COI; Angus Morrison, Founder, Royal Mail's Mail Media Centre and Owner/Managing Partner, Kinglsey Corporation Ltd; and Nick Craig Waller, Marketing Director, Ipex World.

Xplor members:

£50.00 + VAT earlybird rate (purchase by 10 November 2011)

£70.00 + VAT regular rate (purchased after 10 November 2011)

Nonmembers:

£75.00 + VAT earlybird rate (purchase by 10 November 2011)

£100.00 + VAT regular rate (purchased after 10 November 2011)

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Xplor UK & Ireland acknowledges the contributions and support of the following sponsors for The British Library event